This adorable key fob is handmade by artisans in Matr Boomie’s urban entrepreneurship groups. Just like in rural villages, India’s urban centers present great economic struggle for women and minorities. Many children who leave their villages for the opportunities of big cities find themselves once again in a continuous cycle of poverty. Matr Boomie works with urban entrepreneurship projects to promote fair trade, dignified employment, and education opportunities to help break the cycle of poverty in India. This item is fair trade and sustainably sourced, so you can feel great about your purchase!